The new Guinness ad will hit you right in the feels.
From Business Insider:
Beer commercials are generally pretty juvenile.
But a poignant new ad from Guinness flips the switch by presenting a group of athletic, beer-drinking men who are defined as much by their kindness as their physical strength.
What’s exceptional about the ad is how it presents the characters’ sensitivity hand-in-hand with their physical strength and love for contact sports, implying that a Guinness drinker can love his friends as much as he loves his favorite beer and his favorite sport.
By doing so, Guinness distinguishes itself from its competitors by aligning its product with a brand of masculinity that has long been absent from beer advertising.Well played Guinness. +1 marketing.